A Look Back at Our Festive Collaboration with McLaren Singapore
When it comes to luxury automobiles, McLaren represents speed, performance, and a legacy of innovation. Bringing that same energy into a physical space, especially during key brand moments and festive seasons, requires creativity, precision, and an eye for detail.
At Big Image Group, we had the honor of collaborating with McLaren Singapore on a series of seasonal showroom branding projects. From the launch of the McLaren 750S to Lunar New Year and Christmas celebrations, our goal was to merge McLaren’s global identity with festive storytelling, delivering visuals that were bold, elegant, and true to the brand’s DNA.
Every piece was produced in-house using our advanced Large Format Printing machines, guaranteeing flawless finishing and seamless integration with the showroom’s sleek architecture. With luxury brands like McLaren, attention to detail isn’t optional, it’s essential.
Aligning with McLaren’s Global Identity
McLaren’s brand identity is iconic and instantly recognizable. That meant every design we created needed to balance festive flair with brand discipline.
Our team worked closely with McLaren Singapore to ensure every proposal aligned with the company’s corporate identity and branding guidelines while still reflecting the spirit of each occasion. From design sketches to the final glass vinyl print installation, we followed a meticulous process to ensure consistency with McLaren’s high-performance aesthetic.
We took great care in proposing designs that not only captured the festive spirit but also maintained the sleek, high-performance aesthetic that McLaren is known for.
Bespoke Designs for Every Occasion
For each celebration, our team developed concepts that were not just decorative but immersive, turning the showroom into a stage where McLaren’s brand story unfolded with seasonal relevance.
McLaren 750S Launch
To mark the unveiling of the McLaren 750S, we designed bold, sleek glass vinyl prints that amplified the excitement of the launch. The visuals echoed the spirit of performance and luxury, complementing the stunning new model at center stage.
- Lunar New Year
For Lunar New Year, we infused contemporary motifs with subtle festive accents, reinterpreting tradition through McLaren’s lens of elegance and innovation. The result was a festive yet refined ambiance that resonated with customers while honoring the brand’s sleek aesthetic.
- Christmas Branding
During the holiday season, we created visuals that balanced sophistication with warmth. The designs added a festive glow to the showroom while maintaining McLaren’s premium tone, ensuring visitors experienced both celebration and exclusivity.
Creating Experiences Through Branding
This project wasn’t just about festive décor, it was about creating experiences that connected customers with McLaren on an emotional level. Each installation enhanced the atmosphere of the showroom, inviting visitors to not just view the cars, but to feel part of a story that blended luxury, tradition, and celebration.
By carefully merging seasonal themes with McLaren’s global brand identity, we delivered impactful branding moments that elevated engagement while staying true to McLaren’s timeless voice.
McLaren Singapore is located at 5 Leng Kee Rd, Singapore 159089.
Speak to us if you are looking for glass or wall vinyl stickers to showcase your promotional messages or branding, or even if you do not have any design ideas or concepts.
Fill up the contact form if you need help with your signage recommendation!
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Raksha Ramkumar
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