A Lightbox sign board consists of a flat box display made from translucent plastic or glass and is lighted from within (usually with LED lights). Printed graphics made of Vinyl cover the box’s face, bringing to life the business owner’s concept of their brand.
According to Market researchers, lighted Signage is more likely to attract potential customers compared to their unlighted counterparts. This significantly impacts your choice of Signage as a business owner. After all, as Signage is one way to advertise your brand name, you would want something that can increase foot traffic and, ultimately, boost sales. It is with no wonder that many enterprises jump in the “lighted Signage” bandwagon.
If you’re thinking about using or converting your existing Signage to an illuminated one, Lightbox signs are one of the simplest types of lighted Signage.
Lightbox Signage: The Benefits
- It can be used either indoors or outdoors.
While most business owners opt to display their Lightbox Signage outdoor, this does not mean that it cannot be used indoor. There are slim Lightboxes that are great for indoor use— for example, to highlight the business name at the reception area of the office, to market a newly released product line in an event or in office, or as a way for your brand to stand out in a business exhibit or convention.
- It is visible throughout day or night.
The colorful faceplate of your Lightbox Signage does the job of attracting walk-ins and possible customers during the day. When night falls, all you have to do is turn the Signage on to light it up, illuminating these very same colors that also entice people’s eyes and attention during daytime.
The good thing about Lightbox Signage is that it can be turned on and off, thus, saving more on power consumption.
- Lightbox Signage speaks highly of your professionalism as an entrepreneur.
An illuminated sign is an effective way of conveying your professionalism to your target market especially if your brand is new. It gives the impression that you are not cutting corners in reaching out to potential customers and you are taking people’s awareness to what it is you are offering seriously— it helps reassure customers that you are here to stay, not just some fly-by-night enterprise.
- It adds a touch of uniqueness to the brand you are advertising.
As a business owner, you would want to stand out from among the many products or services similar to what you are offering. Using a Lightbox Signage can actually help you differentiate yourself from the crowd.
Illumination is one great way to get the message you want to convey to your target customers. Lights have the ability to bring out your design’s elements— from the text, to the font, the color scheme you use, and even the graphics to apply.
- Lightbox Signage is an excellent return on investments.
Technological advancements led to the replacement of fluorescent lights to LEDs when it comes to illuminated Signage. LED, as we know, consumes lesser power, has a longer life expectancy, and is more environmentally-friendly. These features make Lightbox Signage excellent return on investments in the long run.
Is Lightbox Signage an Effective Marketing & Advertising Tool?
Yes! Market research done by the rum company Bacardi revealed that illuminated promotions in bars increased the sales of the endorsed drinks to more than 100%.
Belgian-based Financial company Fortis also discovered that when promoting a Financial plan, branches that utilized illuminated posters generated 30% more sales compared to those that only employed non-illuminated ones.
These two examples are strong testaments to the efficacy of lighted Signage, branding, and promotion-wise. Want to know more about Lightbox Signage and how it can help your business grow? Big Image is here to help.
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