The Signage your business needs now

No matter what signage singapore trend you pull off though, all that could end up in vain without strategic marketing planning.

Hence, before doing so, keep these important reminders in mind:

• Make them simple. The trend of simple signage is growing. As the industry is bombarded with countless of new adverts and brands daily, a signboard with too many elements at play could end up chaotic and stressful to the target market’s eyes. A bandwagon for minimalist signages is on the rise!
• Consider those large wall gaps. Avoid imposingly stark-white walls in your space. Put yourself in your customer’s shoes and ask, “What do I want to see on that wall?”

Then proceed to fill those seemingly sterile walls with signage capable of luring your target market in.

• Unleash your creativity. Yes, there are guidelines and rules you have to adhere to when putting up the exterior and interior signage. But that doesn’t mean you can’t slide your creativity in.

Creativity can come in the form of catchy lines, strategic photography, and even the colors you use for your signage.

•  Think outside the box. Do you think your business signage is limited to your walls or those framed tarpaulins, LED TV, and boards outside your building? Think again!

Your brand signage can be everywhere – from the mugs you use in your office, bags you give away with your products, to even the mats in your retailer shop. This doesn’t mean you print out your brand to every one of these.

That’s an unwise move.

A strategically-placed quote, a fun line, an interesting trivia – these components play roles in making your brand unforgettable. Many people do make their choice based on what their senses perceive. Customers could come back because that one-liner printed on your mat is impressive.

• Know what to write. Your tagline contains only a few words but it GREATLY matters. Know what words to retain and what fillers are. Keep the former and ditch the latter.

Your signage must follow this rule to be effective: headline, short text, and call to action.

• Remember that this is the age of technology. That’s why if you have the funds, invest in digital signage. “Change is the only constant,” says a popular line. And in marketing, being open-minded to novel strategies brings success.

Your signboards tell your business’ story. They’re not simple advertisements to get you started on the way. That’s why doing them right is important. Aside from wise marketing planning, it’s best to let the professionals handle the signage aspect of your business.