Big Image Group (BIG) has been a Top pioneer in the Signage Singapore industry since 1995. With a high standard set for our Signage manufactured, we offer a professional wide range of Signage solutions for clients, with good quality fabricator while achieving performance results and customer satisfaction. We always believe that a good quality Signage helps bring your customers through that door, and potentially more in the long run. Whether you’re an SME or MNC, we specialize in helping your company get more businesses by boosting up your brand image.
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What is Signage?
Signage helps to communicate a message to a target audience with the use of symbols and signs. Ever considered the importance of having captivating signage? The signs and symbols used for signage may possess attractive graphical contents. The visual contents make it possible for you or your business to pass across certain information to a wide variety of people that find your signage attractive.
The term Signage has its root from the French word ‘sign’ that describes the process of making a gesture or hand movement, which also explains the ability of Signage to give direction and lead someone in the right path.
Suppose you have something great to offer to the world and those that come in contact with your business. In that case, it will be a great way to persuade and direct them through these visual graphics created by your personalized fonts, colors, sizes, and design ideas—to the product or service you want them to patronize.
At Big Image, we ensure that your Signage is irresistible to onlookers, thereby capturing their attention and moving them to take action towards choosing your product or service—your brand.
Suppose you need an inanimate salesperson for your business. In that case, attractive Signage can help get the work done to save the cost of employing people to pass across the message of your product or service rendering. A Signage is readily available at every point in time to share details of your business 24/7 and all year round, which reduces the need to engage more humans for specific advertising tasks.
The need for Signage cannot be overemphasized— most people come in contact with the Signage of a brick and mortar (that has to have a physical presence) business before choosing where to visit. The several benefits that come with having Signage include:
- Marketing & Advertising
Marketing and advertising are known to be one of the most popular reasons for the use of Signage. Companies can take advantage of different types of Signage used for advertising. A static Signage may comprise of building wraps, advertising hoardings and indoor/outdoor Signage as required by a client, whereas a digital Signage can be placed according to the display requirement of a client.
Recognizing a brand can be made easier with the use of Signage. As a business owner, you definitely want to stand out from your competitors, and there is no better way to increase the physical visibility of your business other than the use of attractive Signage.
- Appearance & Aesthetic appeal
The appearance of an environment can be enhanced with the use of a Signage. This is evident in the display of colorful graphics and the use of high-quality Signage materials to beautify a place. With Big Image, we can design different Signage patterns to boost the aesthetic appeal of a structure.
- Cost Effective nature
As compared to other forms of advertising such as through television, radio and newspapers, using Signage is known to be the most cost-effective method. Those who seek to achieve more with less financial cost will definitely find the use of Signage to be very helpful.
- Directional & Navigation
The use of Signage ensures that people do not get lost when they visit a new location. It can be placed to direct people to well-known areas such as cinemas, shopping malls, hospitals and business districts. Event managers will also find the need for Signage to direct event attendees to the specific venue or floor designations.
The first impression of a brand is essential to the success of the endeavor or business. Signage should properly reflect the voice of a brand and be the first carrier of the ideals of business.
- Static & Digital Signage
Choosing between a static or digital Signage depends on several factors, however, you can also choose to work with both. Static Signage consists of displays that are not changeable— it is usually made of Acrylic, Aluminum, Stainless steel or Wood.
While on the other hand, Digital Signage provides displays in an electronic form with the use of LED or projectors— the displays can be changed, thereby giving room for different contents to be shown to an audience at short time intervals.
- Willingness to invest rightly
Signage should be a priority of a business since it is usually the first point of contact before an individual assesses the quality of service delivered by the company. Some companies utilize their Signage for several months without replacement, depending on the quality it being used. So, it is vital to make the right investment for a Signage that delivers quality, durability and attractiveness.
- Good visibility
A Signage in Singapore that will be placed on a street should be well-visible from a fair distance. It is important to keep your Signage well-positioned, preferably with striking colors that stand out, or if it is at a corner it should still be visible and not be obstructed.
- Visual appeal
Choosing Signage with an excellent visual appeal can make a brand stand out strong. It’s statistically proven that most people are visually-oriented, therefore the color combination and graphical design for the Signage you need should be convincing enough to enable people to take a step towards accepting and choosing your brand.
People are more attracted to Signage that appears clean and bright; it gives off confidence and assurance. Faded and unkempt Signage will repel many from a building, as it seems unconvincing and unreliable.
Sign boards are at the forefront of your business. Whether you are offering quality products or services, a well-designed and constructed sign board signifies your customers that you are serious about your core business offerings. Having worked with clients from a diverse range of industries, we can help you achieve your sign board requirements and objectives at affordable investment costs.
When beginning a business, one of the key visual components you ought to consider, following your marking configuration, is making an appealing sign for your business. Signs are valuable instruments as well as become a visual and lifeless salesman for your business. There are a lot of advantages in using signage,
Significance Signs can be a basic segment of a business’ general advertising system. A signage Singapore that contains the organization’s logo can help strengthen its image. Signs are additionally used to cause to notice advancements and to pass on data about the business. Since an outside sign is obvious 24 hours every day, 365 days per year, its introduction is noticeable and constant.
Advantages Sign boards can be an extraordinary venture with regards to advertising. It’s the most well-known technique used to arrive at a large number of expected clients, and the most financially savvy in contrast with different types of publicizing, for example, radio, TV, and papers.