iFly Singapore Rebrands to AltitudeX – A Full-Site Signage & Branding Transformation in Sentosa

When iFly Singapore relaunched as AltitudeX, they needed more than a new name — they needed every surface, sign, and space to speak the same visual language. We were brought in to make that happen, from the outside in.

Big Image Group was engaged as the signage and branding partner for the transformation of iFly Singapore into AltitudeX, a refreshed, high-energy entertainment destination in Sentosa. The project involved a full rollout of integrated signage, environmental graphics, and branding elements across the entire space, all delivered within a tight rebranding timeline.

In a venue where experience is everything, branding isn’t just visual, it’s immersive. With daily operations ongoing, our team moved quickly and precisely to ensure all signage and branding works were executed smoothly, aligning with the launch while keeping disruptions to a minimum.

This wasn’t a logo swap. AltitudeX tasked us with a comprehensive environmental branding rollout across their entire facility — every touchpoint a visitor sees, touches, or passes through.

The Scope

Our work covered:

Building signage & outdoor pylons — the first brand impression for visitors arriving at the site.
One of the key highlights was the installation of the Front Lit and Back Lit Building Signage at high elevation, carried out using boom lifts for safe and accurate positioning.
The Building Signage on their front facade is a key representation of their brand identity and a reflection of the entertainment experience they offer.
We also delivered custom pylon signage structure featuring directional F&B listings, and outdoor poster lightbox. To manage this within an active environment, temporary hoarding structures were set up, allowing installation works to proceed behind the scenes without impacting guest flow.

Indoor reception signage & wall painting — setting the tone the moment guests walk through the door.

Part of our job scope was to re-paint the entire reception walls and enhance the first level environment with newly pasted stickers, refurbished self check-in kiosks and the remaking of their reception lighted signage to their new logo, with the surrounding baseboards as clean panels.

Lift signage, Branding stickers & die-cut prints on the skydiving tunnels — consistent branding carried through every floor, with precision application on curved, high-visibility surfaces right at the heart of the experience.
Inside, the transformation extended across every touchpoint. From glass panel vinyl applications and lift directories in stainless steel finishes, to printed posters, room vinyl sticker graphics, and iFly wind tunnel stickers, every detail was aligned to the new AltitudeX identity. Feature elements such as the history wall backdrop and reception signage were also refreshed, including lighting enhancements to elevate the overall look and feel.

Carpentry and custom seat cushions — bespoke furnishings that complete the branded environment.
Custom-built carpentry pieces, including wooden and metal benches with integrated cushioning, were also introduced to complement the upgraded environment, blending functionality with the new brand aesthetic.

Why This Kind of Project Matters

A rebrand only works when it’s total. Inconsistency — even in a single overlooked corner — breaks the spell. Our role was to ensure AltitudeX felt unified and intentional at every scale, whether a guest was looking at a 3-metre pylon from the carpark or sitting on a bench in the briefing area.

That means coordinating across materials, surfaces, and trades simultaneously: print, paint, fabrication, carpentry, and installation — all aligned to a single brand vision and delivered on schedule.

Built for High-Impact Environments

Attractions like AltitudeX demand durability as much as aesthetics. Everything we produced was specified for a high-footfall, high-humidity environment — materials and finishes chosen to look sharp on day one and hold up long after.

Looking to rebrand or refresh your venue’s environment? We handle the full picture — from signage strategy to the last sticker on the wall. Get in touch to talk about your project.

AltitudeX Experience | Indoor Skydive Singapore is located at 43 Siloso Bch Walk, Singapore 099010.