How To Choose The Right Signage For Your Business?

The first impression of a brand is essential to the success of the endeavor or business. Signage should properly reflect the voice of a brand and be the first carrier of the ideals of business.

1) Choosing the Right Design

Safe Practices for Effective Signage Design

Keep designs simple yet impactful, based on your corporate identity guide.
Use high-quality materials that enhance your brand’s image.
Regularly update and maintain signage to keep it looking fresh and relevant.
Test visibility and readability under various conditions.
Work with experienced designers and fabricators who understand the importance of brand consistency.

2) Static Or Digital Signage

Choosing between a static or digital Signage in Singapore depends on several factors, however, you can also choose to work with both. Static Signage consists of displays that are not changeable and are fixed — it is usually made of Acrylic, Aluminum, Stainless steel, or Wood.

While on the other hand, Digital Signage provides displays in an electronic form with the use of LED or projectors— the displays can be changed, thereby giving room for different contents to be shown to an audience at short time intervals.

3) Good Visibility

A Signage that will be placed on a street should be well-visible from a fair distance. It is important to keep your Signage well-positioned, well-built, preferably with striking colors that stand out, visible and not be obstructed.

Picking the right materials to work with your signage; not every material is proper for every purpose:

• Acrylic – meant more for indoors or smaller texts.

• Aluminum, Stainless Steel and other Metals – for outdoors, or box up from welding.

• Wood, higher in quality or cheaper ones – usually for event set ups or indoor purposes.

• Fabric Banners on Lightboxes – this is for big size lightbox if it exceeds Twin Wall or Acrylic material size.

• Neon or LED Neon – LED Neon creates good striking colors, but is suitable for indoors.

4) Consider Demographics

It is important to define the audience of your business in terms of age, preferences, lifestyle, spending habits, etc. to style relevant and effective signage in Singapore. For instance, if your audience is targeted at children, you’ll think about using colors, images, and messages that attract the emotions of children. Similarly, Digital Signage in Singapore could also be attractive for millennials.

5) Set Your Budget

Your budget can have a serious impact on the standard of your business signage in Singapore. Traditional signage in Singapore is one of the leading cost-effective advertising techniques businesses use for hundreds of years, however, we have entered into the modern way of Marketing such as using Social Media. Take into consideration of your budget before deciding the types of materials, design, and methods of doing your signage.

CHOOSE A FULL-SERVICE SIGNAGE COMPANY TO WORK FROM START TO END : A ONE-STOP COMPANY - BIG IMAGE GROUP PTE LTD.

Choosing a one-stop company to work with for your signs will be convenient and worry-free. From the start of understanding your requirements and what you do, to designing and planning, fabricating your signage to installing it, and to handover for completion – even taking care of authorities’ approval if need be. If anything goes wrong, it’s easier to contact this direct company than getting into all the hassle and confusion by yourself, especially if the time is running tight.

There are many ways to decide on a company to work with, but one of the best ways is to check out the past projects they had done – portfolio is their result to showcase their experience and skills!