Illuminating *SCAPE’s Rebranding Journey with New Facade 3D Signage
Nestled in the heart of Orchard Road, *SCAPE has long been a landmark for Singapore’s youth, a vibrant hub where creativity, entrepreneurship, and community thrive. Over the years, it has grown into more than just a venue; it is a cultural space that gives young people a stage to dream, create, and connect.
Now, *SCAPE is embracing an exciting new chapter. Through its rebranding initiative, it is refreshing its identity to resonate with the changing aspirations of today’s youth, while continuing to anchor itself as a lifestyle and community destination.
As part of this transformation, Big Image Group had the opportunity to partner with *SCAPE to design and install new façade 3D signage that embodies this evolution. This is one of the signs that we had installed:
A Sign of Change
Rebranding is not just about a new logo or a fresh look – it’s about creating symbols that speak to identity. For *SCAPE, the installation of new signage across its building was a pivotal step in visually communicating its refreshed vision.
One of the highlights of this project was the 3D Signage strategically mounted on the side of the building facing Cineleisure. With high pedestrian traffic and strong footfall along that stretch, the signage needed to command attention while naturally guiding visitors toward *SCAPE’s entrance.
Behind the sleek finish was a detailed fabrication process. Every curve, depth, and edge of the 3D channel letters was carefully crafted to ensure durability and precision. More than just a nameplate, the signage was designed to feel like part of the building — understated by day, yet powerful in presence, mirroring *SCAPE’s identity as a dynamic yet approachable space.
Supporting *SCAPE’s Vision
The rebranding also involved illuminated Front Lit Signage, which became a vital part of the project. In daylight, the bold design asserts a strong visual presence against the building’s façade. But it’s at night that the signage truly shines. The glow not only enhances visibility but also makes *SCAPE a recognizable landmark in the bustling Orchard district.
This wasn’t just about installing lights; it was about aligning design with vision. The placement and brightness levels were calibrated to strike the right balance, noticeable without overwhelming the urban skyline. In doing so, the signage reflects *SCAPE’s renewed commitment to being both a destination and a guiding presence for youth. It tells passersby: this is where ideas come alive.
Looking Ahead
Signage often marks more than just a location. It can signal transformation, ambition, and promise. For *SCAPE, these new façade installations are the first visible markers of a larger journey ahead. They serve both practical and symbolic roles: welcoming visitors, improving navigation, and reinforcing the centre’s evolving identity.
As *SCAPE continues to roll out its rebranding, the new signage stands as a bold statement of change. For Big Image Group, being part of this journey has been more than a project. It has been an opportunity to help a community icon step confidently into its next era, ensuring that its identity shines as brightly as the people it serves.
This is just the beginning. Stay tuned for the next articles where we’ll share more about the signage work completed across the rest of *SCAPE at 2 Orchard Link, #04-05, Singapore 237978 — each piece crafted to bring this rebranding vision fully to life.
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Raksha Ramkumar
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