Retail signage

Retail signage is important because it directly influences customer behavior and brand perception. Here are key reasons why it matters:

1. Attracts Attention & Brings Foot Traffic

• Eye-catching signage helps your store stand out, especially in busy retail areas or malls.

• Well-designed outdoor signs can increase walk-ins and impulse visits.

2. Communicates Brand Identity

• Signage is often the first impression customers have of your brand.

• The colors, fonts, and design reflect your store’s personality and quality.

3. Guides Customers & Improves Experience

• Wayfinding and directional signs help customers navigate easily within the store.

• Clear product, pricing, and promotional signage make shopping effortless and enjoyable.

4. Drives Sales & Promotions

• Signs highlighting sales, discounts, or new arrivals influence purchasing decisions.

• Well-placed point-of-purchase signage can boost impulse buying.

5. Cost-Effective Marketing

• Unlike digital ads that require ongoing spend, signage is a one-time investment that works 24/7.

• It’s a powerful local marketing tool for both big and small retailers.

6. Legal & Safety Compliance

• Some signs (e.g., emergency exits, COVID-19 safety guidelines) are required by law and help ensure customer safety.

• 76–87% of customers say signage influenced their decision to enter a store—especially new customers. source 

• 68% of consumers report purchasing a product simply because a sign caught their eye.source 

• According to POPAI, in-store signage can increase sales by up to 30%, with 88% of shoppers making unplanned purchases thanks to effective signage. source

• Using digital signage, retailers experienced an average sales uplift of ~31–33% in 2023. source

• Digital signs also deliver 83% higher recall, reduce perceived wait times by up to 35%, and lead to 60–65% of consumers saying signage increased their spending. source

• Draws Customers In: High-quality signs make people curious—76–87% enter stores based on signage alone.

• Promotes Buying Decisions: Clear, compelling messaging prompts 68% of shoppers to buy.

• Supports Brand Perception: Signage quality reflects product and service quality.

• Drives Sales & Impulse Purchases: In-store displays lead to ~30% more sales; digital signage adds even more.

• Enhances Engagement & Satisfaction: Reduced perceived wait times, improved brand recall, and higher repeat visits.