As dynamic digital content grows in popularity, businesses are now embracing interactive and large-scale digital signages. With the ability to enhance exhibitions, marketing, wayfinding and outdoor advertising, digital signage has become an effective medium to garner more attention from the public. Digital signages make use of display technologies, including LED, LCD, e-paper and projection, to present and convey public information for better customer service, promotions and brand recognition. This can be displayed in different forms such as video, web pages and digital images, to name a few. Leveraged in public spaces, museums, transportation systems, stadiums, retail stores and more, digital signages no doubt play a critical role in boosting businesses.
Here are five ways of how this powerful medium can promote your business:
1. Dynamic content
Digital signage focuses on the display of dynamic content. Compared to conventional static devices that loop content such as videos and images, digital signage ensures the content is automatically updated in real time, depending on factors like weather, time, or location. The ultimate goal is to display data in the most user-friendly and effective way.
Generally, dynamic content works better than the traditional one due to:
- Greater flexibility
You can freely create new content on digital signage solutions. Dynamic content allows for greater versatility and adaptations according to your marketing goals. With the advancement of technology, digital signage systems enable information updates for one or more signs across a campus, healthcare facility, or multiple locations. You can even use a content management system to edit your content from any location.
- Better engagement
Dynamic content enhances customer interactions and experience. Live displays such as music and demo videos make for greater audience entertainment. For instance, restaurant retail store operators can broadcast motion images from shoppers to share product stories and promote their businesses.
- Branding opportunities
Today, businesses can better position themselves as forward-thinking and progressive thanks to dynamic content. It enables them to distinguish themselves from competitors while attracting customers and making unforgettable impressions.
2. Right message at the right time
As the information and communication technology (ICT) landscape evolves rapidly, digital signages address this concern by ensuring the right message reaches your target audience at the right place and time. For instance, the display of arrivals and departures of trains, planes or buses on a digital signage board enables travellers to easily retrieve the information they require. This empowers greater convenience and efficiency as compared to searching for timings via conventional tables.
3. Increase attention and retention rate
Digital signage has been proved to effectively attract and retain customer attention compared to static signs that are often overlooked by passerby. They can be used for various business industries, ranging from healthcare service providers, retail stores to banks. Businesses can enhance brand recall and recognition and create lasting impressions by highlighting their brand visuals and aesthetic through digital signage content.
4. Improves customer experience
Besides garnering attention from customers, the eye-catching and modern digital signage also encourages a significant recall rate among customers. For instance, banks utilise time-in-line update monitors to reduce wait time, which in turn minimises the number of customer complaints. As a result, customers are more likely to come back again due to satisfaction.
5. Leads to impulse purchases
Last but not least, digital signage contributes to impulsive purchases, which ultimately boosts product sales and business revenue. By incorporating brand storytelling and complementing impactful texts, videos and images, digital signage strongly influences purchasing decisions, particularly those that are made at the point of sale. Retail store operators leverage such signages to generate awareness for products right where customers are. Commercial tablets, video walls and interactive screens are common in-store retail digital solutions adopted to drive purchases. Digital signages can adapt and deploy engaging content quickly when and where it matters most.
Above are just some of the many advantages of digital signages. Ultimately, this technology can be regarded as an interactive entertainment platform that helps businesses boost brand awareness, customer interaction and disseminate important product information
Big Image Group Pte Ltd (BIG) is a digital signage company that has spearheaded the Singapore signage market. We strongly believe that high-quality signage can help businesses attract more clients in the long run. Contact us today for a wide range of professional signage solutions.