Signage refers to the use of visual symbols, graphics, and textual information to convey a message to a specific audience. It is commonly displayed in various formats such as electronic displays, banners, posters, billboards, and other types of media. The primary purpose of signage is to provide information or instructions to people, but can also be used to promote products, services, or events, and to enhance the overall aesthetic appeal of a space. Signage have been used since a long time ago, but over time, their marketing methods have evolved in many different and more creative ways. Signage now plays a significant role in many aspects of our lives, and some business owners are willing to spend more in budget these days knowing the importance of signage. In this article, we will explore the diverse range of purposes for which signage is deployed.
1. Direct customers
Thanks to signage, customers can now locate businesses easier; find their way around buildings, and navigate complex environments more easily. For instance, directional signs help customers to find the right department in a store, while wayfinding signs pave the way for better navigation in buildings. Additionally, identifying businesses becomes hassle-free with the use of storefront signs, allowing potential customers to find and visit the stores with ease, or to enter after being attracted by its signage.
2. Beautify your store
If you are seeking to improve the overall appearance and ambience of your store, consider implementing more signage not just at the facade but within the shop as part of your strategy. Contrasting and well-designed signage can greatly enhance the aesthetic appeal of your store, making it more attractive and inviting to potential customers. It also creates a cohesive visual identity for your business, helping to strengthen your brand and establishing a lasting impression in the minds of your customers.
3. Provide information
Digital signage in Singapore has emerged as a crucial tool for disseminating information to customers in various settings, and it is one of the strategies to show information in a modern way. This type of signage allows customers to easily obtain relevant details about a business’ products and services, promotions, opening hours, and other important details. Alternatively, digital signage may also be deployed in restaurants to display menus, as well as in public spaces such as airports and train stations, in order to provide real-time travel information.
Learn more: 6 Types Of Signage To Attract Customers
4. Health and safety awareness
The setup of safety signs in a workplace and public areas can help to boost awareness of the surrounding risks and potential hazards. This will prevent accidents and injuries as they provide information and reminders about safety precautions. Some healthy behaviours to promote during a pandemic can be social distancing, frequent handwashing, and proper mask-wearing, and these are some ways that companies or the Government will put up safety and warning signs to gain public and social awareness.
Source: mirotone
5. Marketing and advertising
Garnering the audience’s attention is always a top priority when it comes to promoting products and services, and using signage with eye-catching designs and persuasive messaging can be an effective promotional tool. Signage can be used to advertise sales, promotions, and new products, apart from creating a sense of urgency and motivating customers to take action. Furthermore, you can boost your brand visibility and target potential customers by placing signage in strategic locations like high-traffic areas or targeted to the crowd and demand.