A lightbox sign board consists of a flat box display made from translucent plastic or glass and is lighted from within (usually with LED lights). Printed graphics made of vinyl cover the box’s face, bringing to life the business owner’s concept of their brand.
According to market researchers, lighted signage is more likely to attract potential customers compared to their unlighted counterparts. This significantly impacts your choice of signages as a business owner. After all, as signage is one way to advertise your brand name, you’d want something that will increase foot traffic and ultimately boost sales. It’s no wonder many enterprises jump in the “lighted signage” bandwagon.
If you’re thinking about using or converting your existing signage to an illuminated one, know that lightbox signs are one of the simplest types of lighted signages.
Lightbox Signage: The Benefits
1. It can be used either indoors or out.
While most business owners opt to display their lightbox signage outside, this doesn’t mean that it can be used inside. There are slim lightboxes that are great for indoor use – may it be to highlight the business name at the reception area of your office, to market a newly released product line, or as a way for your brand to stand out in a business exhibit or convention.
2. It is visible throughout the day – day and night.
The colorful faceplate of your lightbox signage does the job of attracting walk-ins and possible customers during the day. When night comes, all you have to do is turn the signage on to light it up, illuminating these very same colors that enticed many people’s eyes and attention during daytimes.
The good thing about lightbox signages is it can be turned on and off, thus, saving more on power consumption.
3. Lightbox signages speak highly of your professionalism as an entrepreneur.
An illuminated sign is an effective way of conveying your professionalism to your target market especially if your brand is new. It gives the impression that you’re not cutting corners in reaching out to potential customers and that you’re taking people’s awareness to whatever it is you’re offering them seriously. A lighted sign also helps reassure people that you’re there to stay, not just some fly-by-night enterprise.
4. It adds a touch of uniqueness to the brand you’re advertising.
As a business owner, you would want to stand out from among the many products or services similar to what you’re offering. Using lightbox signage can actually help you do that – stand out from the crowd.
Illumination is one great way to get the message you want to convey to your target customers. Lights have the ability to bring out your design’s elements – from the text to the font, the color scheme you used, and even the graphics applied.
5. Lightbox signages are an excellent return on investments.
Technological advancements led to the replacement of fluorescent lights into LEDs when it comes to illuminated signages. LED, as we know, consumes lesser power, has a longer life expectancy, and is more environmental-friendly. These features make lightbox signage excellent return on investments in the long run.
Are Lightbox Signage Effective Marketing and Advertising Tools?
Yes! Market research done by the rum company Bacardi revealed that illuminated promotions in bars increased the sales of the endorsed drinks to more than 100%.
Belgian-based financial company Fortis also discovered that when promoting a financial plan, branches that utilized illuminated posters generated 30% more sales compared to those that only employed non-illuminated ones.
These two are strong testaments to the efficacy of lighted signages, branding, and promotion-wise.
Want to know more about Lightbox Signage and how it can help your business grow? Call Big Image, your trustworthy signage company, today.
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