Signage helps to communicate a message to a target audience with the use of symbols and signs. Ever considered the importance of having a captivating signage? The signs and symbols used for a signage may possess attractive graphical contents. The graphical contents make it possible for you or your business to pass across certain information to a wide variety of people that find your signage attractive.
What is a SIGNAGE ?
The term Signage has its root from the French word ‘signe’ that describes the process of making a gesture or hand movement, which also explains the ability of Signage to give direction and lead someone in the right path.
If you have something great to offer to the world and those that come in contact with your business, it will be a great way to persuade and direct them through these visual graphics created by your personalised fonts, colors, sizes and design ideas—to the product or service you want them to patronize.
At Big Image, we ensure that your Signage is irresistible to onlookers, thereby capturing their attention and moving them to take action towards choosing your product or service—your brand.
If you need an inanimate salesperson for your business, an attractive Signage can help to get the work done, in terms of saving the cost of employing people to pass across the message of your product or service rendering. A Signage is readily available at every point in time to share details of your business 24/7 and all year round, which reduces the need to engage more humans for certain advertising task.
Before opening the doors to a location or business, a Signage can entice people towards visiting the place you want to attract them to. Signage that is of top-notch quality and of a beautiful design requires little persuasion around as people will be visually attracted to the Signage themselves, and will head towards the direction of it.
Why do you need a SIGNAGE?
The need for Signage cannot be overemphasized— most people come in contact with the Signage of a brick and mortar (that has to have a physical presence) business before choosing where to visit. The several benefits that come with having Signage include:
- Marketing & Advertising
Marketing and advertising are known to be one of the most popular reasons for the use of Signage. Companies can take advantage of different types of Signage used for advertising. A static Signage may comprise of building wraps, advertising hoardings and indoor/outdoor Signage as required by a client, whereas a digital Signage can be placed according to the display requirement of a client.
Recognizing a brand can be made easier with the use of Signage. As a business owner, you definitely want to stand out from your competitors, and there is no better way to increase the physical visibility of your business other than the use of attractive Signage.
- Appearance & Aesthetic appeal
The appearance of an environment can be enhanced with the use of a Signage. This is evident in the display of colorful graphics and the use of high-quality Signage materials to beautify a place. With Big Image, we can design different Signage patterns to boost the aesthetic appeal of a structure.
- Cost Effective nature
As compared to other forms of advertising such as through television, radio and newspapers, using Signage is known to be the most cost-effective method. Those who seek to achieve more with less financial cost will definitely find the use of Signage to be very helpful.
- Directional & Navigation
The use of Signage ensures that people do not get lost when they visit a new location. It can be placed to direct people to well-known areas such as cinemas, shopping malls, hospitals and business districts. Event managers will also find the need for Signage to direct event attendees to the specific venue or floor designations.
Choosing the right SIGNAGE for your Business?
The first impression of a brand is essential to the success of the endeavor or business. Signage should properly reflect the voice of a brand and be the first carrier of the ideals of business.
- Static & Digital Signage
Choosing between a static or digital Signage depends on several factors, however, you can also choose to work with both. Static Signage consists of displays that are not changeable— it is usually made of Acrylic, Aluminum, Stainless steel or Wood.
While on the other hand, Digital Signage provides displays in an electronic form with the use of LED or projectors— the displays can be changed, thereby giving room for different contents to be shown to an audience at short time intervals.
- Willingness to invest rightly
Signage should be a priority of a business since it is usually the first point of contact before an individual assesses the quality of service delivered by the company. Some companies utilize their Signage for several months without replacement, depending on the quality it being used. So, it is vital to make the right investment for a Signage that delivers quality, durability and attractiveness.
- Good visibility
A Signage that will be placed on a street should be well-visible from a fair distance. It is important to keep your Signage well-positioned, preferably with striking colors that stand out, or if it is at a corner it should still be visible and not be obstructed.
- Visual appeal
Choosing Signage with an excellent visual appeal can make a brand stand out strong. It’s statistically proven that most people are visually-oriented, therefore the color combination and graphical design for the Signage you need should be convincing enough to enable people to take a step towards accepting and choosing your brand.
People are more attracted to Signage that appears clean and bright; it gives off confidence and assurance. Faded and unkempt Signage will repel many from a building, as it seems unconvincing and unreliable.
Different types of SIGNAGES
Lets Work Together
Let us know more.