Project : One Fattened Calf (OFC) Burgers Signage

Imagine a sign of sleek, gold lettering illuminated by warm LED lights, mounted on a deep green wall. Cannot imagine this? Think that gold does not go well with green? These photos will tell. 

The green interior and exterior enhance the richness of the gold, while the warm lighting adds a sophisticated and elegant touch. Let’s take a look at the signage done for One Fattened Calf (OFC) Burgers’ second outlet; we are happy to be engaged by them again and to watch their business take a fascinating growth in the span of two years!

In the heart of River Valley, New Bahru, markets itself as a “creative lifestyle destination” on the grounds of the former Nan Chiau High School, housing homegrown creative businesses, and One Fattened Calf (OFC) Burgers felt it’s time for them to expand. Opening a second business outlet in two years is a significant milestone. 

One of the main reasons they grow at such rapid rate is because of their fantastic customer experience. With consistent customer satisfaction such as ensuring the new outlet will provide the same experience and cool interiors as the first outlet is very crucial to upkeep their branding.

This takes us to the key importance of branding through proper and attractive signage.

Hairline gold stainless steel with backlit

Here are some elements for effective and attractive signage to help them achieve a strong branding –

  1. Visibility:
    • Ensure signs are easily visible from a distance.
    • Use contrasting colors to make text and logos stand out.
  2. Clarity:
    • Keep the message short yet detailed. Opening hours should be clear. Contents shown in the digital screen should be readable and simple.
    • Use legible fonts and appropriate font sizes.
  3. Lighting:
    • Use LED or neon lights to make the sign visible, but not too glaring in indoors or if it’s seen from a short distance.
    • Ensure even lighting to avoid dark spots.

Would you like to see more or need recommendations for a similar sign to OFCB’s? Read more from our Metal Signs or Back Lit Signs. Do check out their second outlet at 46 Kim Yam Road, New Bahru, #01-11, Singapore 239351 for a real life view and experience the ambience for yourself.

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