As the name implies, large format printing allows for large-sized graphics to be printed and displayed. Nowadays, it has become an increasingly popular marketing strategy. In Singapore, large format printing is widely used across different sectors, ranging from retail and advertising to exhibitions. Thanks to rapidly evolving technology and materials, the accessibility of large format printing has also expanded, with reduced costs. Whether you are looking to build eye-catching signage, market your brand, or create buzz at your upcoming event, large format printing enables you to create stunning visuals that garner attention and deliver marketing messages more effectively. This article will share some uses of Large Format Printing in Singapore that your business or personal projects can benefit from.
Learn more: 6 Types Of Signage To Attract Customers
1. Event banners and backdrops
Large format printing can be a powerful tool that significantly enhances the impact of event banners and backdrops placed at a concert, trade show, or corporate event. You may use large format printing to build flexible, visually-stunning, highly customisable banners and backdrops. Here are some of the benefits of using large format printing to complement event banners and backdrops:
- Customisable sizes
- Durable materials
- Versatility
2. Trade show booths
Besides being incorporated into backdrops in Singapore, large format printing can also be utilised for trade show booths. Trade shows are generally held under a competitive environment, where exhibitors need to attract and engage attendees as best as possible. When exhibitors deploy large format printing to create high-impact graphics and displays for presentation of their products and services, they create a good, long-lasting impression for the audience, communicating their unique value proposition.
3. Shopfront hoarding
When complementing shopfront hoarding with large format printing, you can promote branding and develop a strong visual identity for your business. This is achievable through the use of logos, colours and other consistent branding elements. Ultimately, businesses can create a cohesive look that reinforces their brand identity, making it more recognisable to potential customers. In addition, large format printing also provides a professional touch to shopfront hoarding, making it appear more polished.
Source: https://www.behance.net/gallery/64103961/Sylvia-Park-Mall-Environmental-Graphics
4. Retail interior graphics
Looking to produce retail interior graphics that are durable and impactful? It’s time to consider using large format printing in Singapore. With the adoption of high-quality printing technology and utilisation of materials, large format printing can showcase products in an interesting manner, while enhancing the overall atmosphere of a retail space.
5. Posters
People often use posters to promote events, products, or services in retail spaces. Thanks to large format printing, attention-grabbing posters can be produced in custom sizes, or even scaled up to create a big impact in a retail space.
6. Wall decals
Wall decals are capable of adding personality and branding to retail spaces. You may create wall decals in any size and shape through large format printing. This allows them to be seamlessly integrated into the design of a retail space.
All in all, large format printing is deployed to create graphics that are in line with a brand’s visual identity and messaging. A cohesive retail environment is made possible when leveraging the versatility and customization of large format printing. Better still, it can garner greater audience attention.
Big Image Group is a leading signage supplier in Singapore. We aim to offer customers’ with high-quality, one-stop signage solutions. Call us now to find out more about our services.